The automotive repair industry faces a pressing issue as shop owners find it increasingly difficult to find qualified technicians and to build a loyal, repeat customer base. Qualified technicians feel undervalued, underpaid and get burned out. Customers feel vulnerable and want to be advocated for in the auto repair process with clear transparent explanations and guidance from a repair facility that they can trust. They are willing to pay for quality service, if they can find it.
With some hard work and implementing the right practices, these gaps can be filled and the industry can improve. It has to start somewhere, so let's start taking steps now!
